Cribbs: More Christmas Than You Bargained For [Radio]

Service: Music Arrangement, Dialogue Editing, Mix

Client: Cribbs Causeway

Agency: True

VO Artist: Melissa Thom

Creative Director: Nick Horne

Project Manager: Araminta Bos-Rich

Year: 2024

Little Black Book

Brief:

Tasked with creating a unique arrangement of the classic Christmas jingle "Jingle Bells." The challenge was to break conventions and deliver something bold, brash, and comedic—designed to instantly grab attention.

Outcome:
Crafted a fresh and unconventional take on the festive classic, injecting energy and a daring, upfront attitude that sets it apart from traditional holiday renditions.

From the arrangement to refined dialogue editing and a polished final mix, we ensured the piece was crisp, balanced, and fully optimized to stand out on radio.

Credits:

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